Strategic Process - 970 Words

Figure 1 is an illustration of what constitutes the strategic process with each of the stages thoroughly investigated against internal and external factors of the organization. The formulation stage is critical in identifying a roadmap for an organization. At this stage, there are usually senior executives or policy makers. Once their work is complete the strategy is cascaded down for implementation usually to line managers and public officials in the case of policy decisions who implement according their understanding and interpretation of the main aims and objectives of the strategy. This second stage of the strategic process forms the basis for this study. The last stage of the strategic process is evaluation; an assessment of the†¦show more content†¦Further, the more people involved in the formulation could also result in strategies not being formulated at all as a result of competing interests and ideologies. In this regard, other tools of involvement should be utilized to ensure that there is at least a general acknowledgement of the core of the strategy by those who will be affected. The gap between formulation and implementation is that formulation tends to be done by senior management and that implementation is left to middle management to execute. For the senior management, â€Å"once strategy is set, interest among (them) fall rapidly away, implementation efforts pull up short, operational behaviours and short-term goals take over. The result is suboptimal performance; strategy becomes a bywork for top management away days.† Their disintrest gets lost not only because they do not want to be involved but also that they â€Å"lack the knowledge and skill to translate strategy into action† (Freedman: 26). This shortcoming results to their lack of coordination and supervision and they do not â€Å"adequately oversee the on-going actioning of the plan’s recommendations.† When it comes to implementation, top management not only fails to be involved but also does not provide the needed supporting structures such as â€Å"communication, resources and managerial support† (Simkin: 121-122). Alashloo, Castka and Sharp (2005) revealed that there are four impeders which play a critical role in the success or failure of the strategy.Show MoreRelatedStrategic Planning Process1039 Words   |  5 PagesStrategic Planning – Week 1 Keyla (Bolin, Niu) Keiser University MKT531 Marketing Management Dr. Jeff Ritter 03/09/13 Strategic Planning Process Strategic planning is refers to the development of the organization’s long- term goals and put forward into practice (Peter, 2013). 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