Family Influences Our Personality, Behavior, Beliefs and...

The effects of family and culture can substantially influence ones personality, behaviours, beliefs and values, which correlates positively to the life experiences in part 1. Research has shown the significance of family interactions on stress levels, personality and behavioural traits on younger individuals. The young ones imitate the elders as they have yet to be independent and this process is considered to be an aspect of evolution, via increasing fitness. Environmental factors such as biological and social-cultural can also influence a childs personality. The culture one grows up in can affect their happiness, morality, mortality, behaviour and, once again, personality. By growing up and surrounding oneself with culture and all its†¦show more content†¦Behavioural under-control is insufficient regulation of behaviour—lack of rules and restrictions— will find children who are susceptible to external pressure and may fall into influence of deviant peers (Bar ber). These children are more prone to engage in illegal activities. Psychological over-control is an environment that intrudes on both psychological and emotional development of a child, through manipulation or inclusion. Children growing up in this environment will have less opportunity for self discovery, slower individualization process leading to increased rates of anxiety and shyness. They may not be able to deal with pressure from the external world because of a lack of confidence from developmental difficulties (Barber). Parents should just allow average expectable development to occur; the process of giving enough comfort and rules for children. Depending on the level of cohesion within a family, different types of problems can arise. Less cohesive families can lead children to have externalized personalities and highly cohesive ones can lead to internalized personalities. External personalities are impulsive, rebelliousness, and delinquency; whereas internalizing personali ties have characteristics like social isolation, self hatred, and depression (Barber). Behaviours of animals can also explain human ones. Studies done on behaviours of animals, testing how environmental and social contexts canShow MoreRelatedSubcultures and Subcultural Marketing1424 Words   |  6 Pagesfollow the beliefs, values, and customs of our society and to avoid behavior that is judged â€Å"unacceptable† or considered to be taboo. In addition to segmenting in terms of cultural factors, marketers also segment overall societies into smaller subgroups or subcultures that consist of people who are similar in terms of their ethnic origin, their customs, and the ways they behave. These subcultures provide important marketing opportunities for astute marketing strategists. So, now our discussionRead MoreHuman Development And Identity Development1741 Words   |  7 Pagesaspects of human development and behavior; personality and identity. I will then demonstrate an understanding of two psychological theories which can help understand influences on personality and identity development. Finally, I will look into further detail at Holmes and Rahe and identity two life events which I can relate to the case study and the impact it’s had on the individual. There has been an ongoing debate within society for a long time over the influences of nature vs nurture and whichRead MoreFactors that influence consumer buying behavior1747 Words   |  7 PagesFactors that influence consumer buying behavior There are a lot of subjects for marketers to understand in order to get more customers purchasing their companies’ products or brands. Consumer buying behavior is one of the studies that marketers need to understand. Factors that influence consumer buying behavior can be classified into four classes which are social factor, cultural factor, personal factor and psychological factor. One of the factors that influence consumer buying behavior is socialRead MoreThe Theory Of The Human Development993 Words   |  4 Pageswhich one(s) is/are most closely aligned with your personal belief system? All four major Psychological theories are very significant, but based on my reading about all of them, I can convey that the ecological theory is the most closely aligned with my personal belief system. Part 2: Why? I chose this theory because it states that a person’s development is influenced by everything in the surrounding environment, such as: family values, home, peers, school, and neighborhood, among others biologicalRead MoreBehavioral and Social/Cognitive Approaches to Forming Habits Paper1082 Words   |  5 PagesBiological and Humanistic Approaches to Personality Paper PSY/250 Traci Petteway January 12, 2013 University of Phoenix There are similarities and differences when analyzing the components of biological and humanistic approaches to personality. Maslow’s hierarchy of needs express important aspects of biological factors that approaches personality. Abraham Maslow hierarchy of needs focused on a theory of human motivation, management training, and personal development. Maslow divided organismicRead MoreProcess of Purchase1206 Words   |  5 Pages Consumer buying behavior is the decision process and acts of people involved in buying and using products. The final purchase decision is often a result of the interaction between the final decision maker and a range of influencer. 1 The process of purchasing decision passes through five different stages 1- Needs recognition 2- Information Search 3- Evaluation 4- Decision 5- Post purchase evaluation Consumer behavior and purchasing decision is a phenomenon affected by internal and external factorsRead MoreCultural Identity. Humans Have Thrived In Their Outlined930 Words   |  4 Pagesstructure of society and communicate with different cultures in a variety levels, ways, and ideas. Communication between cultures is shaped its values, beliefs, and behaviors. These components characterize an array of individuals, with determinate factors that affect how they communicate. The United States cultural components of values, beliefs, and behavior, affect how I communicate with unfamiliar cultures in a variety of ways. The United States of America, in particular, is known for its dominantRead MoreThe Theory Of F. Herzberg Engine1687 Words   |  7 Pagesobjective reality. What consumers perceive to be reality affects their actions, their buying habits and their leisure habits more than the facts themselves. Thus, it is important that marketers understand the whole notion of perception and factors influence it to develop marketing and advertising strategies to retain current customers and attract new ones. People may have different perceptions of the same factors that impact by four cognitive processes: perceptual screens or filters, perceptual biasesRead MoreSelf Assessment1447 Words   |  6 PagesEveryday we ask ourselves, â€Å"Did I make the right decision?† Whether it is in regards to family, friends or co-workers we constantly do self assessments. Self-assessment is defined as a process through which individuals gain knowledge about themselves. This includes information about their likes and dislikes as well as their reactions to specific situations. By knowing more about themselves, individuals can be able to determine the work situations and occupations that are most appropriate for themRead MoreCulture and Personality Development Essay906 Words   |  4 Pages There is many different factors that determine personality and development, from environmental, genetics, and of course, the culture someone grows up. This can vary across the globe in different geological loc ations. It is impossible to say how much influence culture has on specific psychological development or personality. Some emotion such as happiness can be subjective and it is hard to measure the rate of happiness when contrasted with a different part of the world. Many scholars point out

Strategic Process - 970 Words

Figure 1 is an illustration of what constitutes the strategic process with each of the stages thoroughly investigated against internal and external factors of the organization. The formulation stage is critical in identifying a roadmap for an organization. At this stage, there are usually senior executives or policy makers. Once their work is complete the strategy is cascaded down for implementation usually to line managers and public officials in the case of policy decisions who implement according their understanding and interpretation of the main aims and objectives of the strategy. This second stage of the strategic process forms the basis for this study. The last stage of the strategic process is evaluation; an assessment of the†¦show more content†¦Further, the more people involved in the formulation could also result in strategies not being formulated at all as a result of competing interests and ideologies. In this regard, other tools of involvement should be utilized to ensure that there is at least a general acknowledgement of the core of the strategy by those who will be affected. The gap between formulation and implementation is that formulation tends to be done by senior management and that implementation is left to middle management to execute. For the senior management, â€Å"once strategy is set, interest among (them) fall rapidly away, implementation efforts pull up short, operational behaviours and short-term goals take over. The result is suboptimal performance; strategy becomes a bywork for top management away days.† Their disintrest gets lost not only because they do not want to be involved but also that they â€Å"lack the knowledge and skill to translate strategy into action† (Freedman: 26). This shortcoming results to their lack of coordination and supervision and they do not â€Å"adequately oversee the on-going actioning of the plan’s recommendations.† When it comes to implementation, top management not only fails to be involved but also does not provide the needed supporting structures such as â€Å"communication, resources and managerial support† (Simkin: 121-122). Alashloo, Castka and Sharp (2005) revealed that there are four impeders which play a critical role in the success or failure of the strategy.Show MoreRelatedStrategic Planning Process1039 Words   |  5 PagesStrategic Planning – Week 1 Keyla (Bolin, Niu) Keiser University MKT531 Marketing Management Dr. Jeff Ritter 03/09/13 Strategic Planning Process Strategic planning is refers to the development of the organization’s long- term goals and put forward into practice (Peter, 2013). Strategic planning system is the strategy, objectives, environmental factors, it is a process about the internal conditions and various elements integration and used to guide the rational allocation of limitedRead MoreThe Process Of Strategic Planning1574 Words   |  7 Pages According to Rev Esp Cardiol. 2012 the process of strategic planning the SP, process is divided into five stages e.g. defining the Mission, Vision and Values. Mission statement defines the overall purpose of the organization. The vision statement is a written statement that presents the future image of the HO after the transformation process. Values are the set of principles, rules and cultural aspects governing the HO and determining their institutional behavior. Strategy FormulationRead MoreStrategic Management Process653 Words   |  3 PagesDefiniti on: strategic management is the set of managerial decisions and actions that determines the long-run performance of an organization. It involves all the four functions of management. Strategic plans provide a common vision for the whole organization. The strategic management process is a series of steps that formulates the strategic planning, implementation and evaluation. Step 1: The first step is identifying organization’s current mission, objectives and strategies. Every organizationRead Morestrategic management process3750 Words   |  15 PagesNEW PERSPECTIVES ON STRATEGIC MANAGEMENT PROCESS Pop Zenovia Cristiana, Borza Anca Department of Management, Faculty of Economics and Business Administration, â€Å"BabeÅŸ-Bolyai† University of Cluj-Napoca, Romania zenovia.pop@econ.ubbcluj.ro anca.borza@econ.ubbcluj.ro Abstract: For developing economies the development of enterprises should be a strategic goal, this way of thinking may become viable only as a result of a combination of judicious analysis based on specific local economic aspectsRead MoreStrategic Management Process12814 Words   |  52 PagesSTRATEGIC MANAGEMENT PROCESSS Strategic or institutional management is the conduct of drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives[1]. It is the process of specifying the organization s mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projectsRead MoreThe Process Of Strategic Management1940 Words   |  8 Pagesthe United States, this is why the process of strategic management is so essential to know and follow. This will lead to great success, to any program or project. Most of the top management needs to think strategically to begin with, and then implement their thought into the management process. According to Tim Mazzarol, who wrote an article called Entreprenuership as the way of the future pp. 2-3, mentions that this intention is called strategic thin king. Strategic thinking is mostly known to resolveRead MoreThe Process Of Strategic Planning3191 Words   |  13 PagesPart 1: The Process of Strategic Planning 1.1 Explain the concept of strategy, vision, mission, goals, objectives and core competencies. Corporate Strategy. Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations. (Johnson and Scholes, year) Corporate Strategy is the direction and scope of actionRead MoreAn Explanation Of The Strategic Management Process1655 Words   |  7 Pages 1. An explanation of the strategic management process Defining the current business, establishing strategic objectives, formulating strategy, strategy implementation and execution. Definition of Strategic Management Strategic management is the process where leaders establish an organization’s long-term direction, set the speciï ¬ c performance objectives, develop strategies to achieve these objectives in the light of all external and internal changes, and undertake effective strategiesRead MoreStrategic Marketing Process Essay974 Words   |  4 PagesStrategic Marketing Process The purpose of this paper is to briefly explore the strategic marketing process, specifically the key phases of planning, implementation, and control. In addition, the application of mixed marketing to create a market segments as well as customer loyalty is equally explored. Several relevant scholarly sources were identified to provide research and information about the strategic marketing process and its evolutionary development from the industrial to the informationRead MoreStrategic Management Process Paper618 Words   |  3 PagesStrategic Management Process Kimberly Bruno MGT 498 October 29, 2012 Homer Johnstone Strategic Management Process For an organization to achieve success a successful product or service is necessary. However, a successful organization requires much more than that. An organization needs a full-scale management plan. This displays plans for the future and allows an organization to run like a well-oiled machine. To fully understand the management

Marketing Principles Free Essays

Marketing describes –product, good services and customers. Marketing all aboutidentify customer need and satisfying customer with products and make profit. In Mr Tan’swords [22/4/13] â€Å"marketing is mutually satisfying exchange at profit in the long term†. We will write a custom essay sample on Marketing Principles or any similar topic only for you Order Now Marketing isthe built-up relationship and created customer delight, capture value from customer to create profit and customer quality. Marketing process identify customer need, situation analysis and marketing strategy decisions about product prise distribution and promotion and then how this is implemented monitored and controlled. A. Situation Analysis:- In a situation analysis a company need to understand customer need and carefully think about company resources and capability in which it is operating. Some point can be used for situation analysis -5c, Pest analysis, Swot analysis. a) 5c:- 5c presentcompany, customers, completions collaborations and climate. Company present internal situations, sources, availability and options. Customer, compitions, collaborations climate are external situation. For example tescowas tea but when they analysis customer need then tesco start adding brand and products in their business. In other example, Tesco analysis customer by rewarding club card points, in this way tesco gathering all information about customer need, interest, and product and spending. b) PEST Analysis:- Political, economic, socitical and technological factors come pest analysis. Day by day customer need is changing, because of change economy society and change of interest. After second war Jack tesco funder launched a food rationing to make sure everyone received an equal amount if food[political, economic] Now England is multicultural country so tesco selling so many ethnic products to serve different community [societal]. Tesco add electrical product intesco market according to customers need. [technology] c) SWOT Analysis:- Strength, weakness, opportunity and threats is in swot analysis. For example strength- tesco was the only one and one only retailers and had no competitors. Opportunities-Tesco has 50 branches and soon 1939 have doubled branches. Weakness and threats- after opening 150 stores tesco business was going down because of internal weakness. Then mr Jack son-in-law came and manage all business. B. Marketing Strategy:- Marketing strategy that combines all its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from good marketing research and focused on the right product mix in order to achievethe maximumprofit potential and grow the business. The marketing strategy is the foundation of a marketing plan, this includes- segmentation targeting, positioning the product within the target market. C. Marketing mix decisions:- After marketing making market strategy Tesco take decisions about marketing mix. Marketing mix includes 4 basic things which are known as 4 ps, they are following as: * Product: – Tesco identify and design their product. * Price: – Tesco fix the prices for their products. * Place: – Tesco identify a specific area in which they will introduce their product. * Promotion:- Tesco make advertising campaigns to advertise their products by using different mediums of advertisement such as electronic media, print media. D. Implementation and Control:- After situation analysis, marketing strategy, marketing mix decisions Tesco launched their product in market. They implement their all strategies on product and also on target market. They control and monitor their products such as is their product fulfils the customer needs and wants. POSITIONING positioning helps establish product or services to identify within the eyes of the customers. A company positioning strategy is related to customers’ motivation and requirements, as well as by its competitors. Tesco express store mainly in high street to target working people who have less time for shopping VALUE PROPOSITION TO THE TARGET MARKET A value roposition is a promise of value to be delivered and a believe from the customer that value will be experienced. 2. 2 MARKETING MIX DECISIONS Marketing mix dicision is mixture of product, pricing, distribution and promotion, and make decisions and policies to maximise profit and minimise cost. Product development –product is the physical product or services which is company offer to consumers. product development include appearance, pa ckaging, warranty etc. Tesco adding and changing products according to customer need. Prise-prising decisions is important in marketing mix decisions,company have to consider product production cost , advertising,prising response of competitors and margin Distribution contracts- the distribution system performs transactional, logical and facilitating functions. Distribution contract help to company to put the products in market Promotion – promotion decisions are communicating and selling the products in market. Promotions decision involve advertising, public relation media type ect. 2. IMPLEMENTION AND CONTROL Implementation is a type of feedback, inimplementationmonitor all business activities and identify problem and shortfall in business. As the market change the marketing mix can be adjusted to accommodate the changes and can control on business. Often Small changes in consumer wants can addressed by changing the advertising massage, if the change become more significant, a product re-design or entirely new product may be needed. In Tesco for example horse meat was found in beef burgers and other products, Tesco removed all products containing horse meat and apologised to all their customers. How to cite Marketing Principles, Papers Marketing Principles Free Essays 1.   Vitamins segmentation can be done under two factors of demographic segmentation: age and life-cycle stage and gender. For example: many companies have vitamins for kids that taste fruity and come in an assortment of colors compared to the vitamins for adults. We will write a custom essay sample on Marketing Principles or any similar topic only for you Order Now Vitamins are also different for men and women. When we take credit cards into consideration, although consumer segmentation is important, segmenting business markets is quite important too. Customers may already carry a certain credit card but they must also have an outlet to use that credit card. Henceforth, companies must maintain relationships with the merchants segment that already carry the cards and try to convince new ones to carry the card as well. The most important segmentation variable for coffee would be under behavioral segmentation. A large part of the American population drinks coffee; it’s a morning ritual for most. To do effectively segment the market, coffee companies such as Starbucks should asses the usage rate to see whether the consumer is a light, medium, or heavy product user. Heavy users are more likely to be loyal customers therefore the company should fulfill all their needs to keep them loyal. Light users should be the target of advertisements to bring them in and hopefully turn them in to loyal customers. 2. International markets can be segmented geographically, economically, politically and culturally. Companies can also use inter-market segmentation where the form â€Å"segments of consumers who have similar needs and buying behavior even though they are located in different countries.† (Kotler and Armstrong 207) This concept can be used to segment an ipod because the basic purpose is storing an enormous amount of music into a small portable device. It doesn’t matter what kind of music is stored in the ipod so all the barriers are broken. 3.   Question 1- What is the size of the population that can afford to purchase this product? Question2- Will the segments be reached through television advertisements? Question 3- Are we targeting the same segment that we’ve chosen for our already successful mega-whopper burger? Question 4- Or are we segmenting on a completely different basis? Question 5- Can we successfully promote our product to the particular segment? 4. You are product manager of a financial services product that is being sold directly to consumers over the Internet. The most important measure to the company is customer acquisition cost – the cost associated with convincing a consumer to buy the service. You have been conducting tests with both a concentrated and undifferentiated segmentation strategy, and the results are presented here. Which strategy is the best? Why? An undifferentiated segmentation strategy is best because the cost is already low since the customer is reached through the internet. The internet allows company’s to do a lot for a lot less and you can reach out to a large amount of people therefore having less costs and more customers. 5.   Microsoft’s Window XP Professional is a product. A service provides the company to make a direct face to face contact with a customer. The level of satisfaction can be predicted right away in providing a service. On the other hand, a product must be taken home and thoroughly used to find out if it fulfills all the needs and wants of a customer and whether the customer was delighted. When someone buys a laptop that has Windows XP Professional installed on it they can judge it after they have used it for a while and figure out whether it was fully satisfying or not. Core benefit- Like the Microsoft XP homepage tagline, the customer purchases the freedom to do what he/she wants at the office or at home. Actual Product- the box that the software comes in and the cd Augmented product- a warrantee and free repair service incase of virus damage, customer service for dealing with any difficulties encountered with the product 6. a laptop- shopping a surgeon- specialty automobile tires- convenience 7.   Line extensions- two-seater snowboard; large, small, or medium snowboard Brand extensions- from Johny’s snowboards to Johny’s golf clubs or Johny’s basketball gearMultibrands- Sonia’s snowboards for women New brands- Tommy’s luxury snow goods 8. Concept testing is very important because it tells about what the consumers think about your product. Ideas are generated into concepts which then serve the market. To make sure that they are successful in the market a concept test is necessary. Through a marketers eyes the innovative idea he came up with might be great but it has to work with that the publics wants and needs. To ensure that your product will not be a failure or have a fair idea that it will go towards the ladder of success and not incur a multimillion dollar loss to the company, concept testing is a must. 9.   I would not test market a necessity product, more specifically, an unbranded necessity product such as wheat, or rice, or perhaps tap water. Tap water has to be paid for, and it can even be a little branded. In some peoples opinions New York City’s tap water is way better than the chlorinated water of Houston but no one goes and does concept testing for this. 10. In the growth stage a company can have a dominant position by spending a lot on promotion and distribution and continuously improving their product. By doing this the firm gets a high market share, however, it has to give up short term profit. Therefore, to get a high market share, the company has to give a current high profit.   11. Product- the product is doing well but innovation is the key to success Price- price adjustments have to made according to situation Place- market share can be increased if the toys are placed in more stores Promotion- heavy promotion can be done during Christmas season 12. Cost based pricing is done by adding a standard markup to the cost of producing the product. Whereas, value based pricing can have a very high range because it’s based on the customer’s perception of the value of the product. Value based pricing can usually be done adding a few value added benefits and charging a high price for them. 13. Internal factors of pricing include marketing objectives, the marketing mix strategy, costs and organizational considerations. Depending on what Sony wants to accomplish through its MP3 player will dictate the price. If Sony wants to skim the market it’s going to charge a high price initially but if Sony wants to penetrate the market it will have lower prices initially. Also price decisions have to be coordinated with the whole picture. They must be in sync with the way the product is designed, the promotion and distribution. 14.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Break-Even Volume= Fixed cost/(Price –variable cost) Fixed cost= 3133 + 8560 + 2213 + 27653 + 1650 + 18386 + 1904 + 4855 + 3159 + 3960 = 76461 Price= 10.35 Assumed variable cost= 7 Break-Even Volume= 22824.179 15. Psychological factors play a huge rule in the way a consumer responds to purchasing a product. Companies often use this tactic to psychologically motivate customers to purchase their product. For example, instead of pricing a product $100, the company might price it $99.99 or $99.98. People usually set targets for how much to spend when they are out shopping. If a person has made up his mind to not to spend $100 he might be psychologically motivated by an item that is priced at $99.99 and go ahead and make the purchase although its pretty much the same thing as spending $100. 16. Different countries face different economic conditions which affects the markets buying power. If an international company sets a uniform worldwide price for a commodity type product it may not make too many profits. Something that is sold for $5 dollars in the United States would translate to approximately Rs. 250 in India. If in Indian has Rs.250 he/she might not spend that money for the same thing the American would pay $5 dollars for. 17. Cingular offers lower prices for their plans compared to Sprint. For example, if Cingular charges 59.99 or 79.99 or 94.99 for 900 minutes, Sprint offers 89.99 for 900 minutes but offers unlimited for 99.99. Although Cingular might be giving better options for a lower price, Sprint prices strategically by offering unlimited in just a few dollars more. Both companies tactfully use psychological pricing. Works Cited â€Å"Family Cell Phone Plans.† ATT. 31 Mar 2008 https://www.att.com/shop/wireless/data-plans.html. â€Å"Individual Cell Phone Plans.† ATT. 31 Mar 2008 https://www.att.com/shop/wireless/plans/planconfigurator.html?tab=whpi. Kotler, Philip, and Gary Armstrong. Principles of Marketing. 11. Prentice Hall, 2001. Kotler, Phillip, and Kevin Keller. Marketing Management. 12. Prentice Hall, 2001. â€Å"Microsoft Windows XP professional.† Microsoft. 31 Mar 2008   https://support.microsoft.com/ru-ru/allproducts. â€Å"Services.† ATT. 31 Mar 2008 https://www.att.com/shop/wireless/features/featureslist.html. How to cite Marketing Principles, Essay examples